The man behind this initiative is indeed a die hard cryptic fan. Earlier this week,  Jayaram Menon’s unique sms wishes managed to cut through the clutter of generic wishes  “Bully facing ox again, both sides withholding greeting” (4, 2, 2 ,3)

The first in the series, is the Crystal Yacht Challenge starting from 10th Feb. You need to register here and questions will be sent to your inbox. You can also check out how the hunt is run and how you might just be the lucky one to go on a cruise on this yacht.

While these online hunts provide more cryptic fun for us hunters, from the business point of view, it’s an ideal programme to bring  eyeballs to the sponsor’s website and it’s a very sticky net marketing tool.